Cheverlet Bow-tie.

Who is Cheverlet?

Chevrolet, also known as Chevy, is a brand of vehicle produced by General Motors Company (GM). Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T in the 1920s. With Chevrolet or Chevy being at times synonymous with GM, in North America, Chevrolet sells and produces a wide variety of automobiles.

Where it all came from.

Recently the truth was revealed behind the origins of Chevrolet's bow tie logo. While legend had it that Chevrolet's co-founder William C. Durant created the logo after seeing a similar design on wallpaper in a Paris hotel, that tale held no truth. Now, the real story behind the auto giant's iconic marketing logo is finally hitting the streets. Mr. Durant loved to design logos for his products. According to Mrs. Durant, her husband first saw the bow tie symbol in an illustrated Virginia newspaper during their vacation in Hot Springs, Virginia in 1912.

But that's not really what happened, according to Chevrolet historian, Ken Kaufmann. In fact, Mr. Kaufmann traces the origins of the logo to an ad for Coalettes brand coal featured in Atlanta's The Constitution on November 12, 1911, which is nine days after the Chevrolet Motor Company was incorporated. Mr. Kaufmann notes many similarities of the Coalettes and Chevrolet logos, such as the bow tie shape, both names starting with the letter 'C' and ending with the suffix 'let', both having nine letters, and the white-on-black writing. At last, Chevrolet fans know the truth about the legendary logo that inspired a legend.

Chevy Like a Rock
Picture Type Engine Color
Where it all came from. Suburban V8 White
Where it all came from. Corvette V8 Black
Where it all came from. Camero V6 Silver
©2011 Cheverlet

Corvette

Where it all came from.

Everything we've learned throughout our 100-year history, from the most grueling racetracks and demanding terrains around the world, combines with marvels of modern technology and engineering to form the 2012 Corvette ZR1. A luxury sports car built of power, performance and prestige, ZR1 boasts a handcrafted LS9 638-horsepower supercharged V8 with titanium connecting rods and intake valves and a test track top speed of 205 mph, 0-60 mph in only 3.4 seconds and 1.05g skid pad, or over 1.1g with available ZR1 High Performance Package (PDE). Off the test track it boasts a fuel efficiency of 21 MPG highway4 with a refined and luxurious interior. ZR1 is the fastest, most powerful car GM has ever produced, and rivals the world's best luxury sports vehicles both on and off the track, and was the overall winner of the 2010 Car and Driver Lightning Lap competition, which pitted the ZR1 against the fastest cars in the world. And because it's Corvette, it's the only truly American sports car in the competitive class5.

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Camero

Where it all came from.

Sure, it looks good on a pedestal, but Camaro lives on the road. The open road, the closed track, the driveway, the highway as long as there's pavement, Camaro owns it. So get out there and tear it up. Take it out in the rain, the wind, the sun. Let it breathe. Feel the whip of the wind. The roar of the road under your rubber. With its awe-inspiring design, pulse-racing performance and impressive efficiency, Camaro is a forward thinking machine that's meant to be driven. And loved.

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Equinox

Where it all came from.

When it comes to a crossover that fits your family's lifestyle, Chevy Equinox is the way to go. Meticulous craftsmanship and upscale appointments will appeal to your stylish side. With an EPA estimated 32 MPG highway, Equinox offers highway fuel economy its competitors can't beat3. With a highway driving range of up to 600 miles, Equinox beats Honda CR-V, Toyota RAV4 and even Ford Escape Hybrid4. Ideal for families and friends on the go, Equinox seats five comfortably and offers the most rear seat leg room in its class, along with advanced safety and security features for added peace of mind. Are you ready to cross over to Equinox?

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Tahoe

Where it all came from.

The capable and fuel-efficient Chevrolet Tahoe has the power to handle the demands of the road and the interior amenities to make you feel right at home. Its credentials include 21MPG hwy. 8,500 lbs. of maximum towing power and seating for up to nine or 108.9 cubic ft. of maximum cargo space.

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Suburban

Where it all came from.

For more than 75 years, Suburban has been the authentic American utility vehicle. For 2011, the world's first SUV continues to cater active families with its spacious room and the legendary capability they've come to expect. Its credentials include available seating for up to nine on LS or 137.4 cu. ft. of maximum cargo space and 8,100 lbs. of towing power. And technology is at the forefront when it comes to safety, convenience and comfort features. In fact, Suburban was named a "2010 Top 10 Family Car by Kelley Blue Book's kbb.com".

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